![]() Think about the times you’ve been a customer. Social media is where people have conversations with or about your brand. You might be surprised to learn that about 80% of social media users have mentioned a brand in their tweets at some point. The insight you gain from monitoring conversations about your customers, prospects, and competitors can provide valuable information about the trends, and the needs of, the industry. Why is social media monitoring important? That would be highly inefficient, and there’s a good chance that you’d miss out on some important discussions. Instead, you can save the topics you’re interested in and revisit them whenever you like. While you could manage each individual network manually, it’s much more effective to do the same through a social media marketing tool. You shouldn’t have to go to each social network and search for individual tags or mentions. You can search and monitor hashtags keep up with your timeline and page mentions collate your Twitter lists, and more. However, with a social media monitoring tool, you can track everything that’s relevant to you, across all the social media sites you use, from a single platform. When you find something or someone that interests you, a click is all it takes to learn more. You can also find out what’s trending on a particular day. On most social networks, you can search for a hashtag or a keyword. ![]() Creating experiences like these on social media will set you apart from your competition. You can also pleasantly surprise them by positively engaging with posts that you aren’t tagged in, but that are still about you or your industry. You can offer a top-notch customer service experience to your clients by replying to the questions that they direct towards you. It’s more than just watching out for mentions, tags, comments, or shares-it’s listening to discussions about your product, your brand, and reading the pulse of your industry. If you’re just focusing on app notifications, you’re going to miss a huge amount of discussions about your product and your industry. Social media monitoring helps you find everything that’s relevant to you on social media and gives you a deeper understanding of the conversations happening about you and your brand. The question is, are you listening? With a good social media monitoring strategy in place and the right social media monitoring tools to help you along the way, you can discover conversations that you otherwise might have missed. They’re talking about problems that your product can solve. Maybe they’ll come knocking again.īut how can you be at home to welcome them all day, every day? It’s quite simple. When they come knocking, be there to welcome them, show them around, and talk to them. These customer discussions can be your opportunity to identify prospective customers if you just knew where, when, and how to look. How to do this is going to depend on which system your website uses for comments.Amidst the endless conversations on social media - people are discussing their experience with a product they tried, giving suggestions and feedback, making complaints when they’re dissatisfied, and sharing needs that your product can address. If you don't want your team to miss those conversations you can send every comment to a channel on Slack. ![]() CommentsĬomment sections can be pretty toxic, but every once and a while a decent conversation starts up. You could also set up notifications every time your publication gets a new follower, if you want. Again, I recommend a dedicated channel, so reporters who aren't interested aren't bombarded. You'll also have to choose the channel where the notifications should appear. You'll have to log into the Twitter account for your publication, and a Slack account. This template makes this possible by sending all mentions to a channel in Slack. You probably don't want every reporter on your team to be logged into the publication's Twitter account, right? But you might want your team to be aware when the publication is mentioned. You'll want to create that channel before signing in to Zapier.ĭon't care about mentions, but want to be notified about links? We've also outlined how to find out when your publication is linked to on Reddit, so check that article out if you're interested. I recommend creating a channel specifically for these Reddit notifications, so reporters who aren't interested don't have to see them. You will also be asked for your Slack account, and which channel you'd like the notification to show up in. You will be asked for a Reddit account, and for the search term you want to be notified about (use your publication's name). ![]()
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